Founded in 2004 by Creative Director Andrew Egan, CoolGraySeven is a branding and advertising agency that provides creative direction for fashion, lifestyle and luxury brands.

Philosophy

We believe that great work comes from collaboration and we created CoolGraySeven with the vision of building more intimate relationships with our clients.

How We Work

Our approach is based on the belief that every brand has a unique and ownable “emotional DNA”. Once we uncover a brand’s underlying characteristics, we develop a bespoke program of communications for each client.

Whether it’s an advertising campaign, a website or a suite of branded collateral, CoolGraySeven’s work is marked by a unique quality and sense of craft.

But above all else, our work delivers meaningful results for our clients not only for their brand, but also for the long-term success of the business.

Our Services

Brand Strategy

  • competitive audit
  • brand positioning
  • brand dna
  • brand architecture
  • experience design

Creative

  • naming
  • copywriting
  • brand identity & visual language
  • integrated advertising campaigns
  • product & packaging design
  • retail/ in-store design
  • brand guidelines
  • editorial/ book design

Interactive

  • branded websites
  • e-commerce
  • digital campaigns
  • content strategy
  • social media consultation
  • email marketing
  • analytics & insight

Production

  • photography
  • moving image & video
  • print


Our sister company, grayANDERSON is a full-service, strategic creative agency that specializes in branding and advertising for real estate clients.

Clients

Assael

Brooklyn Museum

Coast

Cohen’s Fashion Optical

Comfort Zone

Donna Karan’s Urban Zen

Frank & Eileen

Geoffrey Beene

Jones New York

Naghedi

Natori

Naturopathica

Philosophy

Respectability

Rissetto

Russell & Bromley

St. John

Sterling Partners

Steven Gambrel

Teelab

Thirty-Six Education

Tolkowsky

Waterworks

Wellnest

Wild at Heart

Andrew Egan

Founder & Executive Creative Director

As founder and executive creative director of CoolGraySeven, Andrew is much more than a creative resource for our clients and regularly consults on all aspects of their business including new product development, retail strategy and merchandising. Born and educated in the United Kingdom, Andrew studied graphic design and worked in fashion editorial before establishing the London-based design group Egan Melia in 1993. Here, his work for clients such as Alfred Dunhill, Harvey Nichols, Emanuel Ungaro and Furla attracted attention from all four corners of the globe. In 2000, Andrew joined Ann Taylor as Creative Director and moved to New York City to help modernize the brand for a new, younger consumer. From there, he moved to fashion advertising agency Laird+Partners where he worked on campaigns for Gap and Nautica before founding CoolGraySeven in 2004.

Gavin Manley

Managing Director

As part of CoolGraySeven’s management team, Gavin is responsible for plotting the overall strategic direction of the agency and takes an active lead in select client relationships. Gavin joined CoolGraySeven in the fall of 2014 from Red Peak Group where he headed up business development and marketing for this brand strategy and design agency. Prior to Red Peak, Gavin was at Laird+Partners and before that, he spent almost 8 years at AR New York (A/R media) where he held a number of different roles before becoming Director of Business Development in 2009. AR was purchased by Publicis Groupe in 2012. His experience spans a wide range of industry sectors including fashion & luxury, hospitality, liquor & beverages, financial services and consumer technology. Gavin holds a BA in Philosophy/ Art History from University College Dublin and postgraduate qualifications in arts, business and marketing. He is a board member and the treasurer of the New York chapter of the Irish Network.