NEW WORK: JESSICA JOHNSON BEAUTY
A strategic repositioning, content generation and digital marketing campaign for this founder-led brand with a unique perspective on beauty. Deliverables included brand positioning, visual style, brand voice, photography and video. For more on the campaign follow this link to the brand’s Instagram page.
NEW WORK: ROXANNE ASSOULIN
CG7 was hired to elevate the look and feel of Roxanne Assoulin, a jewelry brand with a unique aesthetic and a playful tone of voice. View project here.
NEW WORK: THE MODERN
CG7 was hired by real estate company Bozzuto to elevate the visual identity and market awareness for this stunning 47-story residential development in Fort Lee, New Jersey. Deliverables included creative strategy, visual identity, website, digital advertising, video content and collateral pieces such as a bi-annual magazine. View project here and our other real estate work here.
NEW WORK: THE FORGE
CG7 developed a distinctive visual identity and marketing program to support the launch of a new, highly-amenitized building in one of NYC’s coolest up-and-coming neighborhoods. View project.
NEW WORK: ANDREA GOLDMAN
CG7 created a sophisticated brand identity for one of the most sought after interior design firms on Chicago’s North Shore. Deliverables for Andrea Goldman included brand positioning and messaging, visual identity, website and a suite of collateral materials. View project.
NEW WORK: ROBSON HOMES
CoolGraySeven designed an immersive website experience for Robson Homes, one of the most exciting new housing developments in the heart of Silicon Valley, California. View project.
CG7 speaks to FIT’s design entrepreneurs
Gavin Manley, managing director of CoolGraySeven kicked off the esteemed Design Entrepreneurs program at FIT (Fashion Institute of Technology) with a lecture on branding. The class of 2019 comprises the next generation of America’s fashion designers who were all selected to compete as part of this mini-MBA program for a grand prize of $100,000.
AWARD WINNING WORK BY CG7
CoolGraySeven is proud to be the branding partner of Bouvery Chocolate Vodka which was awarded Silver in the Ultra Premium category by the Global Luxury Masters awards 2018. Massive Congrats to our client, Danny Bouvery and the entire team for a stellar job all round. Learn more about the project here.
CG7’s WORK FOR SHOPTHEFLOOR FEATURED ON THE FASHION NETWORK
CG7’s Andrew Egan spoke about the concept behind ShopTheFloor’s new visual identity and website which launched recently in a piece by The Fashion Network. “We wanted to build a world for ShopTheFloor that was dynamic, compelling and would evoke the idea of constant movement and connectivity. It was also important for us to tell the story of ShopTheFloor’s broad range of fashion categories and product classifications. The new visual identity brings all of these pieces together under a single, cohesive style that feels modern and cool.” he said. Read the article in full here.
NEW WORK: REBRANDING RESPECTABILITY
CoolGraySeven developed a new visual identity and website for a non-profit that’s dedicated to changing the conversation about disability. Deliverables include brand positioning, visual identity, messaging, collateral and website. Explore the project here.
NEW WORK: “MOBILIZING FASHION+COMMERCE FOR SHOPTHEFLOOR
ShopTheFloor needed to reinforce its position as the fashion industry’s largest digital tradeshow and marketplace. CoolGraySeven was commissioned to develop a new visual identity and website experience for ShopTheFloor. The new tagline, ‘mobilizing fashion + commerce’ speaks to not only the idea of constant movement and connectivity but also the ever-increasing importance of mobile commerce in fashion today. Explore the full site experience here.
NEW WORK: DEUX LUX
CG7 crafted a comprehensive content strategy and communications program across a range of different touchpoints for Deux Lux, an accessories lifestyle brand. See more of our work for Deux Lux here.
A.I. LEADS TO SUBSTANTIAL SALES GROWTH FOR NATORI
WWD profiled how CG7’s Natori client is achieving “big gains” across several of its fashion categories by driving consumers to its e-commerce site through social conversions. As Natori’s creative agency, CG7 collaborated with AlbertTM an autonomous digital marketer that uses A.I. (artificial intelligence) to continuously optimize media buying “decisions” based on the highest performing creative. The article goes on to report that the activity resulted in an 84% increase in holiday-related conversions and boosted social media conversions by 76% in the first 6 months. Read the full piece here.
NEW WORK: RESCUE SPA
CG7 was commissioned to elevate the look and feel of this exclusive spa through communications designed to speak to a sophisticated consumer audience. Deliverables included visual identity & graphic language, photography, website design, e-marketing strategy & design and collateral. View the project highlights here.
NEW WORK: KIRK PALMER ASSOCIATES
CG7 developed a unique brand story and bold graphic identity for this executive search firm where “our people are the difference”. Deliverables included brand positioning & messaging, visual identity, website and suite of collateral materials. See the full site experience here .
CoolGraySeven created a scented candle to mark the dawn of a new year. Essence of “grayfruit” was inspired by the idea of bringing a fresh and positive perspective to the world in 2018.
NEW WORK: BOUVERY CHOCOLATE VODKA
Using a gluten-free vodka, infused with organic cocoa and natural flavors to create “a rich dark chocolate alcoholic journey”, Bouvery CV is the brainchild of entrepreneur and financier, Danny Bouvery. CG7 was hired to create a sophisticated visual identity and website for this new chocolate vodka brand that promises consumers an experience that’s “tastefully unexpected.” Explore the website.
NEW WORK: FRANK & EILEEN’s FLUID COLLECTION
A new collection by Frank & Eileen, FLUID shirts are made of 100% free-flowing Italian modal. CG7 created a sophisticated identity for FLUID that came to live in a series of motion posts and digital assets. See more of the collection here.
CG7 SHORTLISTED FOR CLIO AWARDS
Clio Fashion & Beauty is the only awards program that honors the best of creativity behind the business of style. CoolGraySeven’s work for men’s fashion brand, Geoffrey Beene was shortlisted for these prestigious awards. “The Runner” video which stars actor, Javier Muñoz highlights the critical importance of new research in the fight against cancer. Watch the video here.
WWD DEBUTS CG7”S NEW CAMPAIGN FOR UBM FASHION
CoolGraySeven’s work for UBM Fashion (parent company of MAGIC, Project, Coterie, FN Platform and others) was unveiled in Women’s Wear Daily. The global campaign entitled “Where Spectacular Happens” marks a departure for UBM Fashion by presenting all of its diverse show properties under a single visual persona and brand message. Capturing fashion in non-specific scenarios, the new campaign features the work of several photographers who specialize in underwater photography including Mallory Morrison, Henrik Sorensen and Thomas Barwick. See more from the new campaign here.
40 NEVER LOOKED SO GOOD
Josie Natori, celebrated 40 years at the helm of her namesake brand and used the opportunity to thank the many collaborators who have helped along the way including CG7’s founder & executive creative director, Andrew Egan (pictured). The event which was held at the Prince George Ballroom in Manhattan attracted a host of fashion insiders and celebrities. Read more at WWD.
new work: the allure of the exotic for tighemi
CoolGraySeven partnered with photographer, Lisa Walsh to bring her vision for TIGHEMI, a new brand to life. A modern inspiration of Morocco’s rich heritage, TIGHEMI promises discerning customers “the allure of the exotic” through a collection of exclusive products and experiences. Visit the new website here.
Kellan Lutz Stars in CG7’s New
TV Commercial for Geoffrey Beene
CoolGraySeven’s new 30 second TV spot for Geoffrey Beene features actor and model Kellan Lutz as “A Man on a Mission” speaking about the company’s core philanthropic mission to save lives by funding revolutionary new cancer research. The commercial was shot in Long Island City, New York and features the iconic “Walk This Way” riff by Aerosmith. The commercial will run through 2017 and is also available on YouTube.
CG7’s andrew egan featured on
The Impression, a fashion site that covers the latest sartorial news, designers, ad campaigns, and marketing trends asked CoolGraySeven’s founder & executive creative director to weigh in on two important topics for two special digital features over consecutive weeks. In “Adapting to Changing Content Needs” and “Budgeting Today“, Egan offers some helpful insights for clients charged with producing a greater volume of original content with increasingly tighter budgets.
NEW WORK: TOLKOWSKY WEBSITE
CG7 launched a new website for TOLKOWSKY, the luxury diamond jewelry brand that invented The Ideal Cut diamond. The new site offers consumers a rich and immersive digital experience by tracing the brand’s storied heritage while also highlighting TOLKOWSKY’s unique product attributes. View the full website here.
NEW WORK: HOUSE 39
How do you reach a Millennial consumer for a highly-amenitized luxury rental building in Manhattan? For HOUSE39, CG7’s sister company, GrayAnderson developed a bold brand identity and campaign that was rolled out across a wide range of digital touchpoints and experiences. Click here to see the project in its entirety.
OLIVIA REPRISES FOR COAST
CoolGraySeven’s latest campaign for UK high street retailer, Coast was launched following a cover story in the Sunday Telegraph’s lifestyle supplement. Olivia Palermo again reprised her role as the face of the campaign for spring/summer 2017. See the campaign here
WWD COVERS NEW CAMPAIGN
FOR GEOFFREY BEENE
CG7’s advertising campaign for Geoffrey Beene was featured in
Women’s Wear Daily marking the launch of actor and model, Kellan Lutz as
Geoffrey Beene’s new brand ambassador. Imagery from the new campaign as well the PSA video with Kellan can be viewed here.
The Drum Names “The Runner” by CG7 Work of the Week
Marketing and advertising publication The Drum recognized CoolGraySeven’s work for Geoffrey Beene as “Creative Work of The Week”. The video which features Javier Muñoz, the star of Hamilton on Broadway highlights the important work undertaken for cancer research at the Geoffrey Beene Cancer Research Center at Memorial Sloan Kettering. Watch the video here.
New Work for COAST featuring Olivia Palermo
CoolGraySeven’s new campaign for UK high street retailer, Coast which launched earlier this week was featured in the The Daily Mail today. The campaign for autumn/winter which stars style icon, Olivia Palermo was shot by photographer Richard Phibbs with creative direction by CG7’s Andrew Egan. See the campaign here.
CG7’s Work for Russell & Bromley among Harper’s Best
American women’s fashion magazine, Harper’s Bazaar included CoolGraySeven’s new campaign for Russell & Bromley among the best of the season for Autumn Winter 2016. The campaign which features Missy Rayder was shot by photographer Martyn Thompson with creative direction by CG7’s Andrew Egan.
Marta Castrosin, one of CG7’s talented designers captures the daily “grind” of agency life through illustrated vignettes on a simple post-it note. With more than 100 individual posts on Instagram, it’s become a fun and creative way to chronicle the good, the bad and the downright bizarre at CoolGraySeven. Follow us on Instagram for more.
New Work: Amerigo
With an established track record developing high-growth businesses across sectors that include education and healthcare, Sterling Partners identified an exciting opportunity to answer the global demand for high quality American education. CoolGraySeven was commissioned to develop the new brand and was responsible for naming, visual identity, messaging, brand collateral and a new website as part of the initial launch.
A Great Beach Read
CG7 designed, art directed and produced Frank & Eileen’s new summer catalog. Printed on broadsheet newsprint a digital version of the catalog lives on Frank & Eileen’s e-commerce website. See more of CG7’s work for Frank & Eileen here.
A Kitchen of Distinction
Luxury bath and kitchen brand, Waterworks commissioned CG7 to create a compelling catalog for its Waterworks Kitchen product line. Offering a complete range of inspired elements, each crafted and engineered with exceptional quality born of almost 40 years of experience the new catalog is a collaboration between CG7 and photographer Sloan T. Howard with illustrations by Toby Neilan. View highlights from the kitchen catalog here.
CG7’s Work for Cohen’s in New York Times
CG7’s client Cohen’s Fashion Optical was featured as part of a piece in the New York Times that looked at the steps optical retailers are taking to remain relevant in an increasingly competitive marketplace. Earlier this year, the agency was hired by Cohen’s to develop the concept for the relaunch of its flagship store in New York’s uber-cool neighborhood on the lower east side. The “Be a Visionary” concept speaks to Cohen’s 90-year history but uses a unique illustrative style to connect with consumers who champion creativity and individuality. Read the article here.
CG7’s Managing Director interviewed in The Irish Times
Gavin Manley, Managing Director of CoolGraySeven was featured in the business pages of popular broadsheet, The Irish Times. “Although Andrew (Egan) hails from the north of England, he’s second generation Irish so we have a similar set of values” recounts Manley in the piece on his relationship with Andrew Egan, CG7’s founder and creative director. Read the full article here.
New Work for Cohen’s Fashion Optical
CoolGraySeven’s new work for Cohen’s Fashion Optical launched today in conjunction with the unveiling of “The Collective” – the company’s first in-house designed collection of eyewear. CG7 was responsible for developing the advertising concept for both “the Collective” and Cohen’s new Concept Store on Delancey at Orchard Street – on the site of the first store almost 90 years ago. Working with our in-house illustrator Marta Castrosin, CG7 created a series of unique characters (the collective) to convey the range of new silhouettes available. Find out more here.
Waterworks Collaborates with Jill Platner for ISLA
“ISLA merges two realms of the world we appreciate – art and interiors.” according to Peter Sallick, CEO and Creative Director of Waterworks. The result is a new collection born out of close collaboration between notable sculptor and jewelry designer, Jill Platner and Waterworks. CG7 was commissioned to provide art direction and design for the new collection. See highlights from the catalog here.
All (Wo)men Desire to Know
All (Wo)men Desire To Know is a journey of love and loss by Johanna Baldwin that takes a woman to the mysterious world of the Ancient Greek Philosophers. This moving tale of a lover’s grief is a vibrant, poetic, musical portrait of intimacy steeped in Ancient Mysticism. CoolGraySeven designed the book jacket for this new release which is available in paperback at all good book stores and on Amazon. Buy it here.
HOW Design Magazine profiles CG7’s Work for Frank & Eileen
HOW Design magazine spoke with CG7’s Founder & Executive Creative Director, Andrew Egan on the agency’s work for Frank & Eileen – a luxury shirt brand with a distinctly Irish heritage. Read the article online here.
New Branding for The Irish Network
Founded over 10 years ago, the Irish Network NYC is often the first port of call for young Irish professionals that are new to New York City and looking to make new connections. CoolGraySeven developed a new logo and identity for this non-profit organization. The design was inspired by a triskelion – a celtic motif of interlocking spirals which speaks to the interconnectivity of the network. It is paired with a typestyle that is bold and contemporary – the result is a new identity for the Irish Network that feels suitably fresh and modern.
A New Website for My Philosophy
Global skincare brand Philosophy hired CoolGraySeven to design and build a compelling microsite experience for My Philosophy – a new collection of six individual fragrances that can either be blended or worn separately. CG7 commissioned London-based artist Andrea Byrne to create a series of illustrations that brought the individual character of each fragrance to life. The new site includes an interactive feature that allows consumers to “blend” their own individual fragrance and a special section called “what’s your philosophy” where consumers can create a mood board that expresses their outlook on life. See more here.
Baby Forest. A Creative Colony.
Launched in early 2016, Baby Forest is a colony of creative individuals that have been recognized by their peers for making an outstanding contribution to culture. CoolGraySeven developed the logo, visual identity and website for Baby Forest and produced a video that brings idea to life. Find out more here
A New Client for CG7
CoolGraySeven is pleased to be working with Cohen’s Fashion Optical. Founded in 1927 in New York City, Cohen’s is one of the leading and most trusted optical retailers in the country. New work will launch in the Spring.
Geoffrey Beene YMA FSF Awards
The YMA FSF Geoffrey Beene National Scholarship Awards dinner was held at the Marriott Marquis Hotel in NYC where as many as 200 scholarships were awarded to fashion students. CG7’s Andrew Egan and Gavin Manley were in attendance as guests of Tom & Mara Hutton. The event honored Tim Baxter of Macy’s, Peerless Clothing’s Ronny Wurtzburger and Jessica Simpson. The the evening drew a record 1,611 guests and generated $4 million to support YMA’s student program.
Find out more by visiting Geoffrey Beene.
CG7 Toasts to “Endless Possibilities” for the Holidays
For our Holiday Card this year, CoolGraySeven called upon artist and long-time collaborator, Jessica Langton to create a series of individual ensos which in the Zen Buddhism tradition are frequently used to represent enlightenment, strength and the universe at large. Watch a video how the ensos are created here The Serenity Gallery.
A New Home for CG7
CoolGraySeven has taken occupancy of a much bigger office space on East 23rd Street close to the SVA (School of Visual Arts) in Manhattan.
The Definitive Bath Experience from Waterworks
American bath and home décor brand Waterworks is renowned for well-crafted luxury products that are characterized by a sense of sophistication and timeless elegance. CG7 was hired to provide art direction and design for Waterworks’ new campaign for Bath Furniture and Fixtures. Explore the new campaign here.
Architectonics by Waterworks
With a heritage of superior craftsmanship, Waterworks’ Architectonics collection features handmade tiles that has been meticulously refined over the past 20 years. CoolGraySeven provided art direction and design for the new campaign which launched in Fall 2015. Explore the new campaign here.
Communication Arts Annual features Frank & Eileen’s branding by CG7
CoolGraySeven is honored that Communication Arts, the leading trade journal for visual communications selected our work for Frank & Eileen for inclusion in its July/August 2015 issue.
Pick up a copy at any good magazine store or order online here.
Fashion Times on Geoffrey Beene
This piece on the new campaign was written by Britteny Dee who interviewed Geoffrey Beene’s CEO G. Thompson Hutton about the brand’s relationship with Memorial Sloan Kettering Cancer Center.
click here to view the post
Yahoo Style on the new Geoffrey Beene Campaign
The piece focuses on the brand’s philanthropic mission and why that was a key consideration for Colin Jost when deciding to be part of the campaign.
click here to view the post
Insider Blog LookOnline Highlights CG7’s New Work for Geoffrey Beene
Laurel Marcus, creator of the New York Fashion Cool-Aid column wrote about Geoffrey Beene’s new branding for Fall 2015 after attending a lunch with CG7’s Andrew Egan. Merle Sloss and Russell Nardozza from Geoffrey Beene were also in attendance.
click here to view the post
WWD features CG7’s new work for Geoffrey Beene
The article by Women’s Wear Daily reporter Jean Palmieri features images from the forthcoming Fall campaign with SNL’s Colin Jost and a new logo for this menswear brand.
click here to view the post
Andrew Egan weighs in on Men’s Fashion Week
Andrew Egan, CG7’s founder and executive creative director was asked by The Drum for his thoughts on Men’s Fashion Week in NYC and the type of brands that could benefit from aligning with this inaugural event.
click here to view the post
CoolGraySeven on Communication Arts
CoolGraySeven is honored to be recognized by Communication Arts (CA) for our branding work for Frank & Eileen. As the leading online trade journal for visual communications, CA is regarded as a premier source of inspiration for those in the creative arts and advertising industries.
Click here to view the post.
CoolGraySeven wins Geoffrey Beene
Men’s global lifestyle brand, Geoffrey Beene has selected CoolGraySeven as its branding and advertising agency following a competitive review. Commenting on the announcement in Women’s Wear Daily, Geoffrey Beene’s CEO, G. Thompson Hutton said “In CoolGraySeven, Geoffrey Beene products have found a creative partner that recognizes and understands not only the rich heritage of the Geoffrey Beene brand but also its core mission–to improve people’s lives all over the world.” CG7 will be responsible for strengthening the Geoffrey Beene brand and developing a program of marketing communications beginning with Fall 2015.
Read the article in WWD here.
CoolGraySeven named Geoffrey Beene’s new agency
G. Thompson Hutton, Geoffrey Beene’s CEO remarked that “In CoolGraySeven, Geoffrey Beene products have found a creative partner that recognizes and understands not only the rich heritage of the Geoffrey Beene brand but also its core mission-to improve people’s lives all over the world.”
WWD announces CoolGraySeven & Geoffrey Beene
Women’s Wear Daily announces Geoffrey Beene signing CoolGraySeven and quotes Andrew Egan saying “We’re excited to leverage the brand’s unique equities to continue to build its products’ business, both here in the U.S. and globally.”
49 Square Miles: Women We Admire
Lisa Rissetto, Founder of the 49 Square Miles brand, has always been inspired by strong, creative women. CoolGraySeven and 49 Square Miles recently launched the Women We Admire campaign to celebrate the ingenuity, perseverance, and remarkable talents that make these women special. The Women We Admire campaign features a broad spectrum of women from all walks of life, such as cellist Sara Sant’Ambrogio and winemaker Elizabeth Vianna. Click here to learn more.
Frank & Eileen – a “Rising Star”
Congratulations to Audrey McLoghlin, Founder & Creative Director of Frank & Eileen, the winner in the retail category at the 2015 Rising Star Awards hosted by Fashion Group International on February 6, 2015. CoolGraySeven’s Andrew Egan joined Audrey at the ceremony which was held at Cipriani on 42nd Street. Sponsors of the event included Saks Fifth Avenue, Hearst and Karen Harvey Consulting. Explore CG7’s work for Frank & Eileen here.
Jones New York New Campaign
For its Spring Summer 2015 collection, CoolGraySeven developed a visually compelling campaign concept for Jones New York to complement the bold graphic aesthetic of the season’s new looks. Working with photographer Daniel Jackson and supermodel, Malgosia Bela, CG7 provided on-set art direction and produced a range of visual assets for use across consumer touchpoints that included Jones New York’s homepage, in-store visuals, direct mail and social media. Explore the campaign here.
Frank & Eileen Launches New Website
Frank & Eileen, the Los Angeles based, Irish influenced luxury shirt brand recently launched a new state-of-the-art, fully responsive e-commerce website. CoolGraySeven was responsible for all aspects of the new site from design and programming through to final testing and QA. The idea behind the new site was to create a fun and immersive shopping experience that was visually aligned with Frank & Eileen’s distinctive visual identity and brand voice. Click here to explore.
Take Care Artwork by CoolGraySeven
Liz Tuccillo, best known as co-author of best-selling self-help book He’s Just Not That Into You and for her work on Sex and the City, recently released her first full length independent film Take Care. CoolGraySeven created the artwork for the opening credits and titles for the movie and also developed the concept, art directed and designed the poster for its release at SXSW where it premiered. Take Care is now available on demand and through iTunes.
Demy Lee Launches New Site
CoolGraySeven recently designed and developed a new e-commerce website for luxury knitwear designer Demy Lee. Having designed for iconic brands like Calvin Klein, Gap and Tory Burch, Demy Lee launched her eponymous collection in 2007. Building on the brand’s contemporary aesthetic, CG7 created a clean, and understated website experience that champions the product’s casual sophistication. Click here to explore.
Waterworks Launches New Brand
Waterworks, known for its impeccably crafted and timeless collections for the bath, has launched a new brand, Waterworks Kitchen, that adds to its robust collection of faucets, fixtures and surfaces to provide all the necessary ingredients for a complete kitchen.
“Our strategy to the kitchen is the identical as our strategy to the bath: we give a total range of exceptional items that allow you to totally design and style and customize your space. This full coordination of elements brings unique value to the marketplace.” Peter Sallick, Waterworks CEO
CoolGraySeven worked with Waterworks on creating and executing the campaign and marketing strategy for the launch of the new brand, generating imagery and collateral for web, collateral, advertising and email marketing.
Learn more about Waterworks Kitchen here.
Frank & Eileen Celebrates 5th Year Anniversary
American crafted, Irish influenced mens and womens shirt brand Frank & Eileen is celebrating it’s 5th Year Anniversary this summer. The brand has grown rapidly over the past five years and CoolGraySeven is proud to have been along for the journey.
To commemorate the occasion, CoolGraySeven designed and produced a Frank & Eileen newspaper detailing all of the “good craic” from the brand’s evolution to it’s future. CoolGraySeven first introduced the newspaper concept with the recent redesign of the Frank & Eileen website, reinforcing the brand’s emphasis on sharing and community. The newspaper was included with all e-commerce orders, was sent to participating stores nationwide and was passed out at their 5th Year Anniversary party held on August 7th at the Frank & Eileen Los Angeles Showroom.
Congratulations, Frank & Eileen!
The Natori Company Launches New Fragrance
The Natori Company, in partnership with Luxe Brands, has launched JOSIE, a vibrant and modern fragrance named for designer Josie Natori and the brand’s JOSIE lifestyle collection.
“I wanted to create a fragrance for JOSIE that exudes charisma. I am thrilled with the scent – it truly captures the essence of the brand. Today’s woman knows that there is value in expressing her true self and the JOSIE fragrance, a beautiful sensual scent, gives her one more way to express her irrepressible individual style.” – Josie Natori
JOSIE is available at select prestige department stores as well as from natori.com.
Creative direction, logo design, photo / video shoot art direction and production by CG7. See more here.
Fashion Tech Forum
Fashion Tech Forum, the inaugural one day conference bringing together CEO’s, Entrepreneurs and top design talent from the fashion, technology and investment communities, was held on June 25, 2014 at Pier 59 in Chelsea Piers.
Fashion Tech Forum Founder Karen Harvey commissioned CoolGraySeven to develop and design the logo and all visual branding for FTF, design the new website, and to conceptualize, art direct, and execute all visual elements for the conference.
Luxury bath and kitchen brand Waterworks commissioned CoolGraySeven to execute an advertising campaign and marketing strategy for the launch of their new Formwork collection, an innovative addition to their modern product offering. The Seeing Modern campaign featured a series of videos and imagery implemented across web, printed collateral, advertising, and email marketing.
Josie Natori Ready-To-Wear F/W 2014 Presentation
The Josie Natori F/W 2014 Ready-To-Wear collection was presented on February 5th during New York Fashion Week at The DiMenna Center for Classical Music. The presentation received high accolades, including the cover image of WWD.
Creative Direction, Set Design, Show Production and Video Direction by CoolGraySeven.
Decorating With Gray
CoolGraySeven Creative Director, Andrew Egan, has been featured in Living, the Italian interiors, design, and lifestyles magazine for the “simple, modern, and functional” living space that he shares with his partner, producer John Melfi, in New York City. The article, “Decorating With Gray” is written by Massimo de Conti and features photography by Andrew Egan.
Assael Website Launched
CoolGraySeven has recently designed and programmed a new website for Assael, the world leader in South Sea and Tahitian Natural Colored Pearls. Established in 1919, the family run company is widely recognized for creating the market for black Tahitian pearls. Assael’s new website features imagery art directed and produced by CoolGraySeven.
CoolGraySeven Partners With The Anderson Group
We are pleased to announce our new partnership with The Anderson Group, a marketing strategy firm focused on the real estate, financial services, and information technology industries. This new venture, branded as grayANDERSON, brings together CoolGraySeven’s design and art direction expertise with The Anderson Group’s knowledge and experience in building comprehensive brand strategies for real estate developments in New York and other markets.
Please visit the grayAnderson website for more information and to view our projects.
Working Space: An Insight into the Creative Heart by Martyn Thompson
Internationally acclaimed photographer Martyn Thompson released his second book, Working Space: An Insight into the Creative Heart (Hardie Grant Books), on October 1st. This collection of 24 unique perspectives on the modern work environment introduces a diverse portfolio of street artists, poets, dancers, designers, queer performance artists, printmakers, painters and other individuals working in inspired places.
CoolGraySeven art directed, designed, and copy edited Working Space with Martyn and Hardie Grant Books.
Nikki Tibbles Wild at Heart Voted Best Wedding Florist 2013
Nikki Tibbles Wild at Heart has been voted Best Wedding Florist 2013 at the Perfect Wedding Awards held by Perfect Wedding Magazine. Congratulations, Nikki!
Nikki’s website and blog is designed by CoolGraySeven.
Frank & Eileen Decades Denim Launch
Frank & Eileen, LA-based shirt brand for lads and lasses, has launched their exclusive Decades Denim collection this month in retailers and online. Known for creating modern retakes of iconic classics, Frank & Eileen’s newest collection captures the essence of four epic decades, meticulously depicted in premium denim.
CoolGraySeven worked with the Frank & Eileen team to develop the concept, visual identity, and marketing for the new Decades Denim collection.
Josie Natori Ready-To-Wear Spring 2014 Presentation
The Josie Natori Spring 2014 Ready-To-Wear collection was presented on September 4th during New York Fashion Week at the Natori Showroom. Creative Direction, Set Design, Show Production and Video Direction by CoolGraySeven.
Watchcase Sag Harbor 50% Sold
It is no surprise that it only took the course of a summer for the Watchcase Factory in Sag Harbor to sell 50% of its 47 available residences (Watchcase’s 17 townhouses are not yet available to the market). Originally a Bulova Watchcase Factory built in 1881, the building has been completely restored and renovated, maintaining the building’s original brick, high ceilings and sweeping windows. Watchcase Factory residents will enjoy access to a shared swimming pool, fitness center, private gardens and clubhouse. Construction is expected to be completed in Spring 2014.
CoolGraySeven, together with The Anderson Group, created the visual identity and marketing collateral for Watchcase Sag Harbor.
CoolGraySeven Creative Director Andrew Egan Featured in Newly Released Book on Architecture and Design
CoolGraySeven Creative Director and Founder, Andrew Egan, has been featured as one of the world’s top architects, designers and creative directors in architecture pundit Massimo de Conti’s book, “Design Talks: Contemporary Creatives on Architecture and Design.”
Recently released by Images Publishing Group, this enlightening collection of conversations on architecture, creativity and style additionally features such design industry elites as John Pawson, Zaha Hadid, Steven Holl, and Philippe Starck.
De Conti says of the book, “They are architects and designers who I admire and that I actually wanted to talk to and discover more about… I wanted a format that allowed me to find out more about the man or woman behind some great projects. Not only from a professional, but also a personal point of view.”
Nikki Tibbles Wild at Heart Launches New Website
CoolGraySeven recently redesigned the website for Nikki Tibbles Wild at Heart, an innovative London-based florist and homeware brand. With over 20 years in the industry and experience creating custom arrangements for a number of elite establishments, Nikki’s name is synonymous with elegance and bespoke styling concepts. The new website allows the beautiful flowers to feature prominently, with image-led page designs and special editorial features that will change monthly to keep the content fresh and engaging. The robust ecommerce platform allows for national delivery from three separate floral studio locations throughout the UK, and will soon feature a customizable calendar that allows clients to store important dates and reminders of special occasions.
Nikki Tibbles Wild at Heart Wins Award AT 2013 Chelsea Flower Show
We are excited to announce that Nikki Tibbles Wild at Heart has won a Commendation Award at the 2013 Chelsea Flower Show for the high quality of their stand. This is the first year that they have exhibited in the show, however Nikki Tibbles Wild at Heart was a fixture at the 2012 Chelsea Flower Show where they created one of five Artisan Retreats as well as the bouquet that was presented to Her Majesty the Queen.
CoolGraySeven, in collaboration with Nikki Tibbles, created the concept and design of the Nikki Tibbles Wild at Heart exhibition stand at the 2013 Chelsea Flower Show, and designed all collateral materials.
The Townhouses of Cobble Hill Celebrate Project Launch
The newest high-end development in this beautiful Brooklyn neighborhood is The Townhouses of Cobble Hill, developed by Congress Street Development and designed by Adjmi & Andreoli. The developer commissioned CoolGraySeven, together with the Anderson Group, to design a logo and visual branding package for the nine luxury townhomes, producing a full suite of materials including website, floorplans, brochure, sales office signage, and print and digital ads.
The development will celebrate the opening of the sales office with a cocktail party May 15 at Ted & Honey in Cobble Hill.
New York Zen Center 2013 Contemplative Care Awards
Our clients, friends, and leaders in the field of palliative care at the New York Zen Center for Contemplative Care, are holding their annual Contemplative Care Awards on Tuesday, May 21st at the Rubin Museum of Art in New York City. Hosted by Donald and Shelley Rubin, it will be an inspiring evening of celebration with cocktails, hors d’oeuvres, and music by the fabulous duo THE KIN. This year’s Awards will honor Dr. Tieraona Low Dog, Dr. Harris Nagler, and Dr. Patricia Bloom.
Tickets are selling fast for this wonderful event; they are available for purchase here.
BMM sat down with Andrew Egan to talk about his aesthetic charm in the following article:
HALCYON Luxury Condominium Development to Open Sales Office
HFZ Capital Group and Corcoran Sunshine recently commissioned CoolGraySeven and The Anderson Group to brand and market a luxury development in midtown, newly branded as HALCYON. With interior spaces and high-end finishes designed by S. Russell Groves, this new 32-floor building will offer residents an unparalleled array of resort-style amenities and conveniences.
CoolGraySeven, together with The Anderson Group, created a visual brand identity and name for the project, complete with all marketing and advertising collateral including site signage, brochure, full set of marketing floor plans, art and graphics for sales office, and website.
The sales office for HALCYON will open in June in the Lipstick Building.
Assael Launches New Collection With Angela Cummings
After retiring at the height of her career in 2003, renowned jewelry designer Angela Cummings has returned to the world of jewelry with The Angela Cummings Collection for Assael.
Assael, the legendary purveyor of South Sea and Tahitian Pearls, contacted Angela and her business partner and longtime friend, Mickey Ateyah, to collaborate on a new collection of 25 pieces of precious jewelry inspired by nature and the sea that reflect the softness and natural forms of the exquisite Assael pearls.
CoolGraySeven was commissioned by Assael to art-direct and produce a new ad campaign and portfolio press kit for the collection in advance of the worldwide launch.
The collection premiered in April with special trunk shows in Palm Beach, Florida and at the 2013 BaselWorld show in Switzerland.
101 WEST 87 – 90% sold
We are thrilled by the unprecedented sales of 101 WEST 87, a new luxury condominium building on the Upper West Side. After only five months since the sales office for this property developed by Bazbaz Development and marketed by Corcoran Sunshine opened in November, over 90% of the units have been sold.
CoolGraySeven, together with The Anderson Group, built the creative marketing strategy and visual brand identity for the project, targeted to the Upper West Side demographic and highlighting the unique selling points of the building. Site signage, website, a brochure box and set of cards, and a set of designed floor plans completed the brand package.
Frank & Eileen Tea-Shirts Launched
Frank & Eileen, the esteemed Irish shirt brand for men and women, has recently launched their new “Tea-Shirt” collection at the Fred Segal and Ron Herman store in L.A. As the Irish heritage is steeped in tea, it seemed only appropriate to incorporate this into Frank & Eileen’s take on the traditionally American t-shirt. The Tea-Shirts will be offered in White Tea, Black Tea, and Earl Gray Tea options for both men and women and are individually packaged in custom tea tins.
Concept and packaging design developed by CoolGraySeven with the Frank & Eileen team.
Josie Natori RTW Fall 2013 Presentation
Josie Natori’s Ready-To-Wear Fall 2013 collection was presented on February 13, 2013 during New York Fashion Week. Creative Direction, Set Design and Show Production by CoolGraySeven.
Steven Gambrel: Time & Place
Renowned New York-based interior designer Steven Gambrel has been published in Elle Décor, House & Garden, Departures and the New York Times, but only recently has been able to add “Author” to his distinguished resume. Steven Gambrel: Time & Place (Harry N. Abrams; 1 edition) showcases ten of Gambrel’s bold and innovative residental designs. From Manhattan townhouses and apartments to beachside retreats in the Hamptons, Gambrel’s interiors feature his signature mix of the modern and the traditional. Cover design by CoolGraySeven.
Josie Natori Receives Lifetime Achievement Award at 2013 Femmy Gala
The Underfashion Club’s annual FEMMY Gala, recognized as the most prestigious awards event in the intimate apparel industry, was held on Tuesday, February 5, 2013 at Cipriani 42nd Street, NYC. This year, Josie Natori was honored with the Lifetime Achievement Award for her leading role in the evolution of the lingerie industry. Congratulations, Josie!
S.R. Gambrel Website Launched
CoolGraySeven recently designed and launched a new website for New York-based design firm S. R. Gambrel. Established by Steven Gambrel in 1995, the company’s work has been widely featured in publications such as House & Garden, Elle Décor, House Beautiful, Architectural Digest, Interior Design, The New York Times, and New York Magazine. The newly designed website showcases Steven’s work and features an eclectic mix of town and country residential projects.
Cole’s Greenwich Village Opening
Cole’s Greenwich Village, a New American restaurant, opened last week in the former LYON space. The restaurant has been revamped from a french-style brasserie to a sophisticated gastropub with an ode to old New York by interior designer Steven Gambrel. CoolGraySeven worked with Steven and the Cole’s team to create a compelling brand identity for the new restaurant including logo, signage, menus and printed collateral.
Cornelia Guest Receives the 2013 FGI Rising Star Award for Accessories
Cornelia Guest was recently honored by receiving Fashion Group International’s 2013 Rising Star Award for Accessories. Cornelia, who is known for being a devoted vegan, ardent animal lover and advocate of cruelty-free lifestyle, recently launched a collection of cruelty-free handbags that are currently available exclusively at Bloomingdales. CoolGraySeven worked with Cornelia to create a unique and proprietary visual brand identity for her eponymous brand, designing a logo, printed marketing materials, and website, as well as collection photography and lookbook. Congratulations to Cornelia on this auspicious award!
Russell & Bromley Spring 2013 Ad Campaign Launched
UK based high-end shoe and handbag retailer Russell & Bromley has launched their Spring 2013 ad campaign. CoolGraySeven developed the creative concept for the campaign, produced the 2-day shoot, provided art direction, and oversaw image selection and post-production. Ad design placement in over 70 publications throughout the spring season and lookbook production were additionally overseen by CoolGraySeven. Photographed by Martyn Thompson, the campaign was located at 5 Beekman Street, a historic building in downtown New York City.
Frank & Eileen “Shirt Pub” opens at Fred Segal
Frank & Eileen, a Los Angeles-based fashion brand that creates classic shirts for men and women, has opened their first “Shirt Pub” at Fred Segal Trend in Santa Monica. Building on the Irish heritage of the Frank & Eileen brand, the “Pub” is a preview of an exciting new full-size retail concept that will be launched in Japan. CoolGraySeven worked with Frank & Eileen to develop the concept, visual identity, and store design direction for the new Shirt Pub.