Geoffrey Beene 2017

Acting on key insights from consumer research, a repositioning for this men’s global lifestyle brand by telling a larger story about Geoffrey Beene’s philanthropic mission.

In 2017, Kellan Lutz was named as Geoffrey Beene’s new brand ambassador and appears in the “Man on a Mission” campaign. The launch included a video where Kellan underlines the importance of new cancer research and how Geoffrey Beene is unique in the this arena.