Geoffrey Beene

Acting on key insights from consumer research, a repositioning for this men’s global lifestyle brand by telling a larger story about Geoffrey Beene’s philanthropic mission.

In 2017, Kellan Lutz was named as Geoffrey Beene’s new brand ambassador and appears in the “Man on a Mission” campaign. The launch included a video where Kellan underlines the importance of new cancer research and how Geoffrey Beene is unique in the this arena.

Over the last two years, deliverables have included a new brand identity and redesign of all packaging, a global advertising campaign with SNL’s Colin Jost as well as a PSA that highlights the important work of the Geoffrey Beene Cancer Research Center in a video that stars Javier Muñoz, the lead in Broadway’s Hit Musical, Hamilton.