Geoffrey Beene

Acting on key insights from consumer research, a repositioning for this men’s global lifestyle brand by telling a larger story about Geoffrey Beene’s philanthropic mission.

Deliverables include a new brand identity and redesign of all packaging, a global advertising campaign featuring Colin Jost of Saturday Night Live as well as a PSA that highlights the important work of the Geoffrey Beene Cancer Research Center in a video that stars Javier Muñoz, the lead in Broadway’s Hit Musical, Hamilton.